UX Design research created a website branding vortex
Packet Micro
Santa Clara, CA
One of the many hardware equipment manufacturers who distributes the tools necessary to complete electrical engineering research trusted me to build an eCommerce platform for their website. After the design phase we were able to launch a well-designed branded website that is still in use today. Since their requirements were followed while also evaluating their ability to make quick sales with a shopping cart reducing the impact of the UX testing allowed them to swiftly pivot back to their highest sale generating pipeline of using a quote system for their sub-5k products.
- Website imagery, colors, and design architecture successfully positioned website among competition
- Customers were able to quickly view all products and pricing in order to initiate quotes effectively
- Software used enabled successful handoff to SEO agency
Home page with slider hero section
The business and corporate partners
Example product page from catalog
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